Beauty e-tailer rivals Amazon Prime sale with big discounts on Olaplex, Color Wow and more

If you’ve been saving your haircare splurges for Amazon Prime Day, it might be worth holding off. Lookfantastic has just launched a huge 25% off sale on some of its best-selling luxury haircare brands, including Olaplex, Color Wow, OUAI, Christophe Robin and Living Proof. Yes, the same products loved by celebrities and stylists are now cheaper than ever.

Running until 12pm on Friday 10 October, the offer includes full-size versions of cult favourites that rarely go on sale. Whether your goal is glassy shine, more volume or a bit of post-summer hair rehab, this is your chance to upgrade your routine without the usual spend.

At the top of the must-buy list is Color Wow Dream Coat Supernatural Spray, now £20.25 from £27. It became a global sensation when Chris Appleton used it on Jennifer Lopez and Kim Kardashian, creating that famous humidity-proof, mirror-shine finish. It smooths every strand and keeps frizz at bay for days, making it one of those rare products that actually delivers on its promises.

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Also worth snapping up is Color Wow Money Mist, currently £22.13 instead of £29.50– which rivals Amazon's price. It’s a lightweight leave-in conditioner that gives instant shine, detangles with ease and helps hair feel silkier without weighing it down.

If your scalp has been feeling a bit neglected, OUAI Detox Shampoo is another smart pick. Down to £21 from £28, this deep-cleansing formula removes product build-up and pollution residue while leaving your hair soft and clean, not squeaky. It’s perfect for starting fresh before styling or colour appointments.

For a proper at-home treatment, the Christophe Robin Regenerating Mask with Prickly Pear Oil is a long-time stylist favourite. Now £37.50 instead of £50, it restores moisture and shine to over-processed or colour-treated hair. After one use, even the most frazzled ends look smoother and more manageable.

Olaplex No.7 Bonding Oil is another highlight, reduced from £28 to £21. This little bottle is a multitasker that fights frizz, protects from heat damage and boosts shine. You only need a few drops each time, so it lasts for months and makes every blow-dry look more polished.

And if your hair washing schedule involves a bit of creative timing, Living Proof Perfect Hair Day Dry Shampoo has dropped to £20.25 from £27. Unlike many dry shampoos, it actually cleans rather than just masking oil, leaving hair fresh, bouncy and with that just-washed feeling.

While Lookfantastic beats or rivals many of Amazon's luxury beauty prices, it's still well worth making full use of Prime next day free delivery, so have a scan of the top beauty deals worth shopping today.