UK households issued warning if they have Nescafé coffee in kitchen

UK households have been alerted to a change in Nescafécoffee that's causing quite the stir. The beloved coffeebrand has reduced its large jar size by six cups while keeping the price unchanged.

Despite yielding six fewer cups, the jars have shrunk from 200g to 190g but are still being sold for the same cost. Consumers now face shelling out £7 and getting five per cent less product, with only 105 cups ofinstant coffee instead of the previous 111.

Nescafé is also the top-selling brand of instant coffee in the UK. According to Statista's figures, 13.7 million people consumed the brand in 2023. In other similar news, a writer claimed ‘I tried butter from Tesco, Aldi, Lidl and big brands - and the winner is not Lurpak’.

READ MORE: I tried instant coffee from Asda, Tesco, Aldi, Lidl and more - £2.30 one was just as good as Nescafé

READ MORE: UK's best supermarket ketchup named and it's rated just as good as Heinz

"I'm sure they think we're stupid," one disgruntled shopper vented to the Sun. Another expressed their frustration, saying: "Charged extortionate prices for less product. They're really taking the p**s."

A third was incensed, remarking: "Nearly spat out my £4.50 Costa. It's still 105 cups of coffee for £7, regardless of if they've removed 10g. Yet the same people who would moan about this are probably then getting coffee from Costa or Starbucks."

Nestlé, the Swiss conglomerate behind Nescafé, explained: "Like every manufacturer, we have seen significant increases in the cost of coffee, making it much more expensive to manufacture our products."

"To maintain the same high quality and delicious taste that consumers know and love, it has sometimes been necessary to make adjustments to the weight or size of some."

READ MORE: 'I tried Greggs sausage roll dipped in KFC gravy and it was a game-changer'

Which?, the consumer watchdog, had previously issued a caution to UK households regarding the sneaky practice of shrinkflation, reports Birmingham Live.

"Supermarkets and manufacturers must be more upfront by making sure changes to popular products are clear, and by ensuring that unit pricing is prominent, legible and consistent in-store and online so that shoppers can easily compare prices across different brands and pack sizes," retail editor for Which?, Ele Clark said.

Director of food and sustainability at the British Retail Consortium, Andrew Opie, said: "Nonetheless, given the challenges facing households from the cost of living squeeze, retailers are solely focused to find ways to limit rising prices for customers against the rising cost of production, while maintaining the excellent quality of products."

Mr Opie said: "Prices and sizes of all products are clearly labelled so that customers can make informed decisions about their purchases."