Aldi adds major Specialbuy to middle aisle for hot UK weather

An inflatable ice bath costing just £29.99 is expected to cause massive queues at selected when they take a place in the discount supermarket's 'specialbuy' famed middle aisle this Sunday.

Ice baths have been made popular in recent time by the Dutch influencer , while Olympic athletes have used them for recovery after competing. normally retail between £150 and £1,000 and on internet, search engine Google UK searches using the terms 'ice bath recovery' and 'ice baths near me' have skyrocketed by a combined 480% in the past year.

Aldi's version was launched in London with one commuter choosing to take a pre-work post-gym dip at a bus stop. The unnamed man was pictured wearing goggles and a blue swimming cap as he cooled off with a curb-side dip.

The supermarket said the bath took just 20 minutes to chill water to an icy 10C to 15C, is made using Tritech puncture-resistant material and includes a cover and a rope fastener.

Aldi launched its ice bath by persuading one weary worker, who decided to take a plunge before boarding a stuffy bus.

Julie Ashfield, chief commercial Officer, at Aldi UK, said: "Whether you're looking to join the trend and recover from your latest workout or just cool off on your commute, Aldi has you covered!" "Remember, as with all Specialbuys, once they're gone, they're gone!"