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“Career ender, should've went with Nike”: Cam Ward signs with Under Armour in career-defining deal but fans are already doubting the decision

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The Times Of Indiapublisher-detail-arrow
15th April, 2025 16:35 IST
Miami Hurricanes quarterback Cam Ward , widely considered a top contender for the No. 1 overall pick in the 2025 NFL Draft, has officially signed a game-changing endorsement deal with Under Armour . This partnership marks a major milestone for the brand, as Ward becomes the first potential No. 1 overall draft pick to join their roster since Cam Newton in 2011. The deal solidifies Ward’s place in the world of elite sports endorsements, reflecting both his rising profile in college football and the growing influence of his personal brand.

Cam Ward signs major endorsement deal with Under Armour: What it means for his NFL future and the brand's new era



Cam Ward’s endorsement deal with Under Armour is more than just a sponsorship; it’s a symbolic and full-circle moment for the young quarterback. Growing up, Ward was inspired by the athletes he saw wearing Under Armour gear, and now, as he prepares to take the NFL by storm, he finds himself in the same position.


Ward shared his thoughts on the deal, saying, “I grew up watching my favorite players wear Under Armour, rocking cleats and gloves that elevate their game. To be part of the brand’s new era feels very full circle and I hope I can inspire the next generation of kids watching.” His words highlight the emotional and nostalgic connection he has with the brand, marking the significance of this partnership for both Ward and Under Armour.

‘Who was he watching 😭’: Fans roast Cam Ward’s Under Armour deal
While Cam Ward described the Under Armour deal as a “full-circle moment,” saying he “grew up watching [his] favorite players wear Under Armour,” fans on social media weren’t exactly buying the nostalgia.

One post that summed up the tone simply read, “Who wrote that for him? Ain’t no way he truly feels that way about Under Armour 😂”


Others piled on with comments like:


Pointing out the brand’s lack of high-profile NFL success stories since Cam Newton.






The overall vibe leaned skeptical.

Also read - “Career ender, should’ve went with Nike”: Cam Ward signs with Under Armour in career-defining deal but fans are already doubting the decision

This deal is just the beginning for Ward’s endorsement career. He’s also secured deals with major brands like Adidas, which is reportedly worth $30 million, as well as Bose, EA Sports, C4 Energy, Giorgio Armani Beauty, and Panini America. With his high marketability, Ward is poised to be one of the most visible college athletes as he heads into the 2025 NFL Draft, and Under Armour is betting on his potential to make a big impact both on the field and in the marketplace.



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